IPL 2024: IPL’s Business Value Rises to $16.4 Billion in 2024

The Indian Premier League (IPL) has seen its business value jump by 6.5% in 2024, reaching a massive $16.4 billion. This growth is largely due to major deals with Disney Star, Viacom18, and Tata Sons. According to a study by the American investment bank Houlihan Lokey, these partnerships have been crucial in boosting the IPL’s worth and presence on the global stage.

A significant factor in the IPL’s growth is the $6 billion media rights deal signed in 2022 with Disney Star and Viacom18. Another substantial contribution came from the $300 million title sponsorship deal with Tata Sons in 2023.

The IPL has excelled not just in sports but also in how it connects with fans. Using advanced digital platforms and creating engaging content have played a crucial role in attracting a large and loyal audience.

The Brand Valuation growth of IPL franchises from 2023 to 2024: [Houlihan Lokey]

1) KKR: + 19.3%
2) RCB: +16.4%
3) PBKS: +12.2%
4) RR: +10.8%
5) LSG: +9.6%
6) CSK: +9%
7) MI: +7.4%
8) GT: +3.3%
9) SRH: +3.1% pic.twitter.com/MH2q7jPgSG

— Johns. (@CricCrazyJohns) June 12, 2024

Top 5 Valued Franchises:

1. Chennai Super Kings (CSK):Retaining its top spot, CSK is the most valuable franchise with a brand value of $231 million, marking a 9% increase from last year.
2. Royal Challengers Bengaluru (RCB): RCB is second in line with a brand value of $227 million.
3. Kolkata Knight Riders (KKR): KKR has climbed to the third position with a brand value of $216 million, showing the highest growth among the teams at 30%.
4. Mumbai Indians (MI): Following KKR closely, MI is valued at $204 million, placing them fourth.
5. Rajasthan Royals (RR): Jumping two places, RR now holds the fifth spot with a brand value of $133 million.

Other Teams’ Valuations:

6. Sunrisers Hyderabad: Ranked sixth with a brand value of $132 million.
7. Delhi Capitals: In seventh place with a value of $131 million.
8. Gujarat Titans: Ranked eighth, worth $124 million.
9. Punjab Kings (PBKS): With a brand value of $101 million.
10. Lucknow Super Giants (LSG): Valued at $91 million, placing them tenth.

CHENNAI SUPER KINGS IS THE MOST BRAND VALUED FRANCHISE IN IPL. [Houlihan Lokey]

– The Craze of Dhoni & CSK. 🔥 pic.twitter.com/Hi1iFMP6xa

— Johns. (@CricCrazyJohns) June 12, 2024

The IPL’s robust financial model and growing revenue streams from both central distributions and franchise operations have drawn significant interest from private equity investors. Recently, CVC Capital and Redbird Capital have bought stakes in IPL franchises, signaling confidence in the league’s future profitability.

The IPL continues to cement its status as a leading global sports league. Its ability to grow its value through strategic deals, innovative fan engagement, and a solid business model makes it a prime example of how sports can evolve into a powerhouse of entertainment and economic value.

Relevant news