From Bangalore to Bengaluru: RCB’s Evolution at Unbox RCB Event

The Royal Challengers Bangalore (RCB), one of the most popular teams in the Indian Premier League (IPL), has announced a name change. The team will now be known as the Royal Challengers Bengaluru, reflecting the city’s name in Kannada, the local language.

Today morning, the official RCB ‘X’ handle posted a video featuring Kannada superstar Rishabh Shetty. This announcement is likely to be made at the team’s annual “Unbox RCB” event taking place on March 19th, 2024. There, they will unveil their new jersey for the upcoming season.

ರಿಷಬ್ ಶೆಟ್ಟಿ ಎನ್ ಹೇಳ್ತಿದ್ದಾರೆ ಅರ್ಥ ಆಯ್ತಾ?

Understood what Rishabh Shetty is trying to say?

You’ll find out at RCB Unbox. Buy your tickets now. 🎟️@shetty_rishab #RCBUnbox #PlayBold #ArthaAytha #ನಮ್ಮRCB pic.twitter.com/sSrbf5HFmd

— Royal Challengers Bangalore (@RCBTweets) March 13, 2024

The move to incorporate the Kannada name is seen as a way to further connect with the team’s local fanbase in Bengaluru. The RCB has a large and passionate following in the city, and this change is likely to be well-received by fans.

While some fans have expressed their support for the name change, others have mixed feelings. Some long-time fans are accustomed to the original name and may require some time to adjust.

Overall, the rebranding is seen as a strategic move by the RCB to strengthen their connection with the local community and further establish its brand identity.

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